Who is our customer? How can we define it? What tasks do they have to perform in their life roles and which ones can we help them with? These are just some of the questions whose correct answers determine whether or not our company will be successful.
Part of the effort to increase a company’s competitiveness is to review its existing strategy and the business model on which it is based from time to time. A simple and effective way to conduct such a review is a design sprint using the Business Model Design methodology.
Brand Incubator is a brand incubator. We will guide you through the entire process of creating your brand strategy. From defining your strategic vision and mission, through complete positioning (defining yourself against your competitors in the market) to designing your marketing mix and communication.